Rec Sports Home > Sponsorship : Sponsorship Impact
Sponsorship Impact
Reaching an Ideal Market
Recreational Sports Participants
- 22,387 students utilize Rec Sports facilities and programs
- 15,262 undergraduate students participate
- 5,464 graduate students participate
- 1,661 professional students participate
- 2,982 faculty/staff are Rec Sports members
- 608 alumni retain membership to Rec Sports
- 500 student staff employed annually
18-24 year-old Consumer Category
94% of undergraduates participating in Recreational Sports, and 33% of graduate students participating in Recreational Sports fall into the elusive 18-24 year-old consumer category. That translates into more than 15,000 individuals in the 18-24 year-old consumer category that the Department of Recreational Sports has direct and daily contact with.
Economic Powerhouse
University of Minnesota students contribute $363 million annually into the economy. Away from the influence of home, 89% of students do not live in residence halls and make independent buying decisions that will determine lifelong preferences and spending habits.
Millenial Generation
University of Minnesota students born after 1980 are part of the Millennial Generation, a highly-sociable optimistic, well-educated, collaborative, open-minded, influential, and achievement-oriented group of consumers. This group is the next great buying generation and commands attention from corporate America.
Heightened Visibility
Website
- Over 800,000 hits annually to the department’s website
- 75,000 average monthly hits to department’s website
- Average 14,000 unique visitors to website each month
- Web users visit an average of 4 pages each time they visit
- Over 12,000 users visit the website 100 or more times per year
- 80,000 visitors found our website through Google
Publications and Distributions
- Over 75,000 brochures and other publications distributed annually
- 10,000 premium items distributed at events and programs
Facilities
- 835,907 annual visits to the University Rec Center and St. Paul Gym
- 290,110 square feet of indoor program space
- 17.5 acres of outdoor program space
- Open 354 days annually
- Over 100 operating hours each week at multiple facilities
- 4,000 average visits per day during the academic year
Programs
- 10,000 students participate in Intramurals annually
- 1,100 individuals annually attend trips and rent gear from the COA
- 40,000 participations in Fitness programming each year
- 1,200 Sport Clubs members compete locally and nationally each year
- 2,500 children attend Summer Youth Programs every year
